Hello, I’m Bojana, fashion designer and stylist from Serbia. My journey began 10 years ago, when driven by inner sense I started exploring concepts of style, beauty, and design. I became interested in fashion culture while I was at college studying Marketing and Brand management, and then, afterwards, during the writing of my final project, which was about fashion as a mass culture and creation of a fashion brand on a global market.
Working as a costume designer and stylist for almost 10 years now, I was given the opportunity to carry out my ideas on many projects within creative industry, collaborating with great people from Visual Infinity (Serbia), Ater studio (Croatia), Artikulacija (Montenegro), Artvark (Serbia) and many more.
Collaborations with production and fashion houses, inspired me to explore more about the art of fashion and its practice, since I sense it as the most essential way to express myself while interpreting a subjective elegant style.
In 2015, I decided to launch my own business as a fashion entrepreneur and begin a creative independence with all received experience that shaped my vision of beauty and style in the concept of fashion design. Inspired by the universe, light and the spirit of love, I step in to create my divine world of beauty.
Our outer shell and the starting point of the divine journey to the inner universe of beauty and love. It is the vital piece of our being that gathers energy and fuels the life nectar within us. It is there to protect the core elements that are Mind and Soul. The Rectangle is the exact embodiment of these values; robust, stable and firm.
In the presence of grace driven by love, intellect and impulses of outside world, the Mind captures the essence of our soul and responds to those impulses as creative forces as it is the eternal seeker for truth and love. The Triangle represent the sharpness of the mind. It is interwoven with both body and soul forming the strong connection.
It is ultimately responsible for giving life energy to the body. It is the elixir of our being and the keeper of our inner light, which is the essence of the universe. The Circle represents the spirit of energy and infinite love. The Inner heart is connected to the spiritual and nature in eternity. Symbolizing the spiritual heaven, it evokes the blessed heart with principles of the Sun, the moon and the stars as the elements of the body, mind and soul.
Inspired by universe, light and spirituality, fashion design comes as a way of expressing woman beauty as a wonder trinity of body, mind and soul.
Beauty of my woman is defined through clean form, details and colors.